Founders@, Revisited: Email Addresses For Your Startup

In nifty recent post, Brad Feld (of the Foundry Group)  suggests that every startup make a “founders@” email account. A catchall for founders that forwards to the founders.

Fantastic, practical advice for startups.

Jason and I implemented this right away.

There were more uses than Brad mentioned. We had a company account for the things that we might need to both sign into.  (Like our ToutApp.Com subscription, or our EchoSign account).

It creates frictionless transparency when the merchant service and bank messages go there. We don’t have to “inform the other guy” what was going on, or whatever.

Sure, the odd password reset may bug the other founders, but the convenience and frictionless transparency makes it worth it.

Books@ Company Name - The Next Big One

We were at lunch in our first-ever company we said “how do we want to handle these receipts.”

We had no clue.  Obviously we had company expenses.  The bank account got some of 'em automatically...but we had to do something about recording them, but I’m a sales guy, Jason’s an artist. Accounting is necessary, but neither of us are working on it.  Our bank account captures a lot - but there are times when it won't do that way.

We take a picture and email it to ourselves. Books@Company_name.Com.  Then we have a log, a date, and any other info we need (who the lunch for $61.00 was with, for example).  Done.

It also occurred to us that should might be other “boxes” places to e-mail, set and forget.  From David Allen’s GTD work, we could see:

someday@ (stuff that you want to think about) leads@ (stuff that the sales staff can check in on) experiments@ (things to test out on the front page) vendors@ (stuff that goes out to key suppliers)

These are good boxes to set pup.  There are probably even more.  Getting stuff off your plate and into a place where it'll wait can go a long way towards fighting distraction and focusing.  If you have stuff you want to think about someday, do it.  Obviously there are  more uses than this, but it's lightweight and it's just a modification of an already existing tool.

I started using "leads@" as we see products and stories that we want to tell.